![]() Hard Mtn Dew is a product more for die-hard Mountain Dew fans than for people who love to drink, and if that’s your thing, I can definitely still raise a can to that. Instead, all we get from Hard Mtn Dew is a reduced vowel-count in the word “Mountain,” a weird, tepid attempt at a supposedly raucous rebrand.īut that’s just me, and I realize this isn’t really about me. I crave excitement, and I would have liked Mountain Dew to be the brand to deliver. Give me something a little more interesting! Give me a higher ABV! Give me caffeine! Give me the original Four Loko! Maybe it doesn’t need to be 14 percent ABV, and maybe it doesn’t need to have 150 milligrams of caffeine (three times as much as in a can of Mountain Dew), but c’mon - give us something here. We have enough ready-to-drink five-percent ABV products. ![]() But I can’t help but yearn for something with a bit more creativity and edge. ![]() It touts itself as a sugar-free, five-percent ABV version of Mountain Dew, and that’s exactly what it is. Still, there’s nothing to be disappointed about, as the product is as advertised. The brand has been around since 1940 and was a favorite for many. From this, I yielded a mild buzz, but in order to get properly drunk, I’d need to drink at least three in quick succession, something I can’t imagine doing without getting a migraine. Mountain Dew Hard Seltzer has built on the popular carbonated beverage and offers an alternative with a bit of a kick. I can really only stomach one before ditching it for something less cloying, so my sampling only included a single can. I, however, can totally get enough Mountain Dew. The ideal consumer would be a person for whom nothing but Mountain Dew will do, and for whom adding liquor to the beverage would lessen that signature taste they can’t get enough of. CNN Sans ™ & © 2016 Cable News Network.As one might anticipate, then, Hard Mtn Dew is best suited for those who already love Mountain Dew. Market holidays and trading hours provided by Copp Clark Limited. Sold in: IA, TN, FL, OK, AR, MO, MN, VA, Las Vegas, OH, IL, AZ, KY, CT. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. The Official Twitter of Hard Mountain Dew. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. Still, partnering with an established brand in a beverage category that’s still growing (albeit not as quickly) could help Boston Beer. However, the company admitted in last week’s earnings that growth in the hard seltzer category “fell well short of our and the industry’s expectations” and dampened the company’s overall performance. (SAM)also makes Truly Hard Seltzer, which was once a bright spot for the company. The 100-calorie spiked seltzer is 5% alcohol by volume and will be “marketed to adults of legal age and merchandized consistently with other alcohol beverages.”Įager fans of legal drinking age that can’t wait for it to expand to their state can enter a contest to win a trip to Nashville, Tennessee, the birthplace of the soft drink, where they can try the spiked seltzer. Prices of the drink also vary depending on state. Boston Beer Company, which is known for making Sam Adams beer, Twisted Tea, Truly Hard Seltzer and other libations, announced Tuesday that it has joined forces with Pepsi to create Hard Mtn Dew. is working to secure alcohol distribution permits in each US state. Pepsi is teaming with Boston Beer Co. HARD MTN DEWįederal laws prevent it from a single nationwide launch as the new entity created by Boston Beer and Pepsi to distribute the drink, called Blue Cloud Distribution, Inc. Mountain Dew is getting a boozy, non-caffeinated cousin. HARD MTN DEW is launching first in Tennessee, Florida and Iowa.
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